Schedule: Business & Marketing sessions

The business opportunities for those of us in the Android ecosystem are growing. To succeed, we’ll need a thorough grounding in analytics, promotion, app stores, revenue models, VCs, and alternative hardware platforms. Hear case studies of what is working in the marketplace and what users are looking for. We’ll also dive into both consumer as well as enterprise aspects of the Android ecosystem.

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Grand Ballroom C
Average rating: *....
(1.50, 2 ratings)
We share our experience in getting the Android platform to be enterprise-ready. Starting with a review of what Android does well today, we go over what is missing and our experiences delivering it---from platform capabilities, to cloud and enterprise infrastructure, and third-party APIs. Read more.
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Grand Ballroom C
Wendy Seltzer (Chilling Effects Clearinghouse)
Average rating: ****.
(4.00, 1 rating)
Android presents itself as the open choice in a marketplace that has been dominated by closed platforms, providers, and devices. Some customers ("geeks") want openness in its own right, but many others appreciate it for the choices it enables. A truly open platform can serve both types of user without compromise. Read more.
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Grand Ballroom C
Mark Murphy (CommonsWare)
Average rating: ***..
(3.50, 4 ratings)
Selling individual apps to individual users has been the focus in mobile since the introduction of the iPhone, yet it is only one of a seemingly endless array of business models. In this fast-paced presentation, we will review other revenue streams developers should consider to complement or replace selling the 99-cent app. Read more.
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Grand Ballroom C
Ted Ladd (WIMM Labs)
Average rating: *....
(1.00, 2 ratings)
The next frontier for Android: small, wearable, connected devices to bring personal content to your wrist, your belt, your helmet, your eyeglasses, your car, your bicycle, your thermostat, your... This session will explain how wearable micro devices will spawn a new class of micro apps that must be designed for a radically different use case than smartphone or tablet apps. Hands on demos galore. Read more.
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Grand Ballroom C
Mark Radcliffe (DLA Piper), Karen Copenhaver (Choate Hall & Stewart)
Average rating: *****
(5.00, 1 rating)
Android has nineteen licenses, from GPLv2 to Apache. Similarly, Android application developers need to understand and comply with copyright and licenses in developing their apps. This session will discuss the best practices in managing legal issues relating to both Android and apps. Read more.
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Grand Ballroom C
Estuardo Robles (AppsGeyser), Vasily Salomatov (AppsGeyser)
Average rating: ****.
(4.00, 2 ratings)
While it is clear that there is no stopping the Android juggernaut, different parts of the World are embracing Android at a different pace and in a different manner. What works in Russia that doesn’t work in China? What ideas from the U.S. can be applied in Latin America? AppsGeyser has been riding the Android wave, but not without learning what works the hard way, and what definitely NOT to do. Read more.
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Grand Ballroom C
Alex Barnett (Intuit)
Average rating: *****
(5.00, 1 rating)
CIOs must learn to navigate Google's complex OS in today’s world of employee-owned devices. These days, employees walk around with sensitive data and company trade secrets in their pockets – literally. This session will examine the benefits and challenges that come with keeping the company’s data safe and employees’ happy using their Android devices at work. Read more.
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Seacliff D
Sara Haider (Twitter), Brady Forrest (O'Reilly Media, Inc.)
Average rating: ****.
(4.00, 1 rating)
Twitter's life blood is mobile and their Android client is top-notch. Sara & Brady will discuss Twitter's mobile development, testing and deployment methodologies. Read more.
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Grand Ballroom C
Sean Byrnes (Flurry, Inc.)
Average rating: ****.
(4.00, 1 rating)
Flurry Analytics tracks over 10,000 Android applications totaling more than 150 million application sessions per day. Analyzing the data, we'll share insights to help you better drive your app business. How does engagement vary between categories? Between Android OS versions? How is user engagement changing as the market matures? Read more.
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Grand Ballroom C
Jesse Vincent (Best Practical)
Google's Android Market is far and away the most popular Android distribution channel, but it's not the only game in town. The wide variety of Stores, Markets and Shops are both a key to Android's continued success as a platform and a huge pain in the neck for users and developers. Read more.
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Grand Ballroom C
Will Ro (HTCpro)
Average rating: ***..
(3.00, 1 rating)
As smartphones and tablets become more ubiquitous, you need to constantly consider ways to reach employees, partners and customers within their mobile lifestyles. As the lead of HTCpro, Will Ro will discuss the steps required to build successful mobile solutions, outlining the benefits of designing across platforms – including Android and iOS – and the downside of using off-the-shelf apps. Read more.
  • HTCpro
  • Microsoft Corporation
  • Open Invention Network
  • X.commerce
  • Black Duck Software
  • BugSense
  • Dolby
  • Intel
  • Make magazine
  • Marvell
  • Meshin
  • MIPS Technologies

Sponsorship Opportunities

For information on becoming a sponsor of Android Open, contact Sharon Cordesse at scordesse@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

View a complete list of Android Open contacts