Apps are everywhere and it is becoming clear that every CMO, CTO or CIO needs to evaluate their place in the overall strategy. But apps are only worth doing if they are done right. Whether it’s created for business efficiency or for consumer brand building, mobile application development must now be approached with the same discipline as any other technology initiative. In this session, Will Ro, global director of “HTCpro” :http://www.htcpro.com/, uses real-world case studies to discuss the things you should consider before you begin pursuing your own mobile app.
Will Ro, Global Director, HTCpro – As the Global Director of HTCpro, the businesses services channel of HTC, Will Ro has established himself as a leader in helping businesses realize the possibilities of mobile technology, including the strategic development of mobile applications, device management programs and mobile education. He has built his position with years of experience across enterprise sales, system integration, wireless, network security, and business planning, as well as solid experience in IT integration and how it builds off of business processes.
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